Getting sponsored on Youtube may be difficult, especially for relatively smaller channels. But if you have an engaged audience, it is possible to get sponsored on Youtube. In this article, we are going to provide you with all the necessary information from the types of sponsorships on youtube to a step-by-step guide to getting sponsored on Youtube, along with other ways to monetize your Youtube channel.
Types of Sponsorships on Youtube
There are three types of sponsorships on Youtube. Let’s now check them out in more detail:
1-Product Sponsorships
Product sponsorship happens when a brand sends you a free product to review. In general, this is the sponsorship type any Youtuber first experiences. The products mentioned here can be small, such as beverages or clothes, or it can be bigger like a free travel experience. If the product is really high priced, a product sponsorship can be solely a discount on purchasing of the product.
2-Affiliate Sponsorships
Affiliate sponsorship means you will get a special link or code to a product and if someone uses that link, you will earn a commission on that sale. This is a great option for small channels, because affiliate sponsorships make it possible to earn great income from commissions even with a low number of subscribers.
3-Paid Youtube Sponsorships
Paid Youtube sponsorship is the highest level of sponsorships, because it means you will get paid for promoting a product or service on your channel. Since this is the highest level, it is no surprise that this kind of sponsorship is more rare than the other two types. The more your channel grows, getting a paid sponsorship will be a more likely scenario for you.
How Much Do Sponsorships on Youtube Pay?
How much you earn will basically depend on how many subscribers you have. According to research, on average, creators with subscribers of 500-5K get paid $315 per video. From 5K to 30K subscribers, creators get $908 per video. From 30K subscribers to 500K they get paid $782 per video and after that, you are considered a celebrity and get paid $3857 per video.
As you can see, the money you will earn from sponsorships will depend on the size of your audience. If achieving a really big audience is hard for you, you can always try other ways to monetize your channel. For instance, you can try enabling Youtube ads or selling digital downloads and courses.
How to Get Sponsored on Youtube in 4 Steps
Now that we know the types of sponsorships, it is time to see how you can get one of those. So without further ado, let’s dive in!
Step 1: Make Your Channel Look More Professional
The first thing you need to do to get sponsored on Youtube is to make your channel look more professional. This will help brands to notice your channel and feel eager to work with you. There are certain things a professional channel always has such as a banner image, channel trailer, an about section, and related video playlists. Another essential aspect of a professional channel is to have a consistent posting schedule for your videos. The key here is to look professional so that you could have more opportunities to get sponsored.
Step 2: Get More Subscribers
Brands will feel eager to be your sponsor more if you have a bigger audience. Therefore it is important to get a larger subscriber base. For relatively new channels, here are some ways to get more subscribers:
- Learn Youtube SEO
- Create quality content
- Stick to one or two topics
- Remind people to subscribe to your channel throughout your videos
Step 3: Check Out and Search For Brands
It is time to find brands for sponsorships. The first thing you should do in this step is to think about the brands that align with the content of your videos. You need to find what products would be the most enjoyable and relevant to your viewers. Afterward, you can search for their sponsorship application forms or influencer systems.
Another way you can search is to directly go to that company’s website and search for partnerships or affiliates there. If they don’t have any of these, you can easily reach out to them by email as well.
Moreover, you can check out Youtube Sponsorship Platforms. These are places where video creators and companies can connect. You can check out the top three Youtube Sponsorship Platforms and get more information on them as well.
Step 4: Expand More!
Finally, you may want to consider expanding to other social media platforms. Starting a blog or building your social media account are two ways to do this. By going beyond Youtube, you can make your packages even more appealing to brands.
There You Have It!
Now that you know all the steps necessary to get sponsored on Youtube, you can easily start working on them. If you enjoyed this article, you can check out other articles from our blog as well:
